אומרים שאין הנחתום מעיד על עיסתו, אז במקום שנספר לכם כמה אנחנו טובים בלכתוב עבודות, החלטנו לפרסם עוד עבודה לדוגמא, בחינם.
העבודה הזו היא מטלה אקדמית פשוטה , בנושא " עסקים בינלאומיים"
סיכונים והזדמנויות בתעשיית הרכב
(Q): Economic risk across different sectors of the world economy is an integral part of analysis as it indicates future business prospects. Please assess the risks and opportunities of the automotive industry in the EU and in China. Explain which region would be more beneficial for CMS. You may use data provided in the paper as well as updated data published by the World Economic Forum with regard to China (refer to the 1st and 2nd pillars):
(A) The automotive industry in Europe is very demanding in terms of its price/performance ratio, methods. Furthermore in Europe there is a high level of risk since there are many safety relevant areas which among other things promise advantage to size in the market (large volumes of manufacturing -beyond 50,000 units). The opportunities in the European market are the integrated market which allows to mix western machinery with eastern labor force. Unlike china, the regional European market is expected to project slightly negative growth rates in the future years although the automotive industry has a positive prospects with forecast of annual growth rates of 4% (production growth from 20.7 mil. Cars to 25 mil. Cars between the years 2013 to 2018). In China the automotive industry is forced to produce locally due to restrictive import and export rules and the legally required minimum shares of local production. On the other hand the market in China enjoys a high demand also because of a growing middle class citizens who enjoys stable rise in their payroll. The automotive industry in the china has high positive prospects with forecast of annual growth rates of 7.6% (production growth from 34.4 mil. Cars to 47.5 mil. Cars between the years 2013 to 2018). Despite the opportunities offered by the Chinese market, international companies still have concerns about doing business in China. The main reasons are intellectual property protection, lack of transparency and high levels of protectionism and bureaucracy. When considering all the opportunities China has to offer to CMS as a business I think that CMS should do business with China because of its size and the growth prospect china offers the company. Perhaps focusing on the EU market will maximize the company specialty in its products but along the way it will be very difficult for the company to stay financially healthy because of the potential loses from the stagnation in the automotive sector. Perhaps it should focus only on the lucrative automobile sector in EU which has almost non-competition from Asia.
אסטרטגיית כניסה לתעשיית הרכב
(Q): Assuming that CMS decides to enter China, which market entry strategy should it choose? Please provide at least two alternatives and explain the pros and cons of each and why one is preferable to the other:
(1) Global standardization strategy The standardization strategy implies the adoption of a unique market policy or the regional homogenization of the international products development programs. CMS can gain a lot of benefits as a consequence of standardization their products components simultaneously with the same capacity to adapt the final product to the chinse market segment. It doesn’t have to make a case of 100% standardization, but somehow similar especially as a late mover company. The benefits from CMS standardization are: cost reduction & the international prices reduction, the competitive diminish the consolidation of market position and the promotion of a unique international image. The cons of this strategy are as the low penetration degree into the chinse market. CMS electronics may not attract consumer on some markets and, often would fail to satisfy local rules or product prescription.
(2) Center of excellence CMS can create a competency center or a capability center in china in order to enjoy all its enquired knowledge and use in it in the local market. That would allow it to enjoy from all the benefits the chinse market has to offer (as cheap labor) and use it later to spread around all over East Asia. The company can also cooperate with another company more experience in the local market. The cons are low probability of high revenues and leaking of existing knowledge.
(Q): Guanxi is a well-known concept in Chinese business relations. Explain the term and explain how CMS should behave in relation to Guanxi
(A) In China, a country which regards business relations as part of social matrix, guanxi plays a pivotal role. The essence of the business relations has the roll in shaping and advancement daily business operations by allowing inter-business relationships and relationships between businesses and the government to grow as individuals representing these organizations work with one another. Guanxi describes the basic dynamic in personalized networks of influence (which can be best described as the relationships individuals cultivate with other individuals) and is a central idea in Chinese society. CMS should asses the Chinese market with local companies in a hierarchical manner. Also if CMS wants to integrate with the local market it should structure its human resource as already structure in China and not impose its own business hierarchy. Guanxi is perhaps best understood by the old axiom, "it's not what you know, but who you know that's important.". As a derivative to what I mentioned in the last question, in order to keep Guanxi maybe it is for the best for CMS to enter the market by the strategy of “center of excellence” which would connect it to a local business and together they can strive
מגמות עולמיות בתעשיית EMS
(Q): Discuss the major global trends in the EMS industry during the last 10- 15 years. Refer to appendix 8,9,11 when answering this question (15 points).
(A) In 2001-2003 there was a crisis in the European electronic industry because of the shifting of production of mobile phones and consumer electronics for Europe to Asia. Also in the beginning of the Millennium the electronics made rapid strides in the automotive industry. While electronics share of value was less than 20 precent before three decades, twenty years later the figure has increase to 30-40 percent. At the turn of the century, the solar industry in Europe was a booming market and became a major demand market for EMS products. Although this flourish in the solar industry did not last long. Reductions in subsidies and high competition from Asia have pushed the solar energy into crises in 2012. A development which has decrease substantially the demand for EMS in the free market. Therefore the EMS markets have become a high competitive market.
In the recent years many end products moved to Asia which create a high demand form the continent. In 2009 China was by far the biggest exporter of electronic and electrical equipment in the world with export valued in 216 billion and growing. In only 4 years this amount has almost doubled to 423 billion euros. Hong Kong which is geographically part of china almost at the same (2009-2012) time increases its export from 102 billion in export of electronical and electronic equipment to 160 billion euros. Germany had become in those years second violin with 3 years stagnated export of 108 billion Euros worth. At the same time China has become the largest importer of electrical and electronic equipment. The high demand in the country had created monumental growth in import from 175 billion euros in 2009 to 331 billion in 2013. The import of the Germany market as a representative of the European market has (almost) stagnated between the years 2010-2013 in 95 billion Euros worth.
Until 2018, this trend supposed to get even stronger because of the acceleration in the automobile industry in Asia. The prediction is that in 2018 Asia would produce almost half of the worlds automobile (47.5 million of 105.7 million) while the automobile manufacturing market is a huge demand market for EMS.
ההשפעה על תעשיית האלקטרוניקה
(Q): How did the aforementioned trends affect CMS electronics' internationalization strategy? discuss the different strategies CMS implemented
(A): At the new millennium in Europe To win tenders in a sinking of the EMS market CMS as a company had to win ten other companies to get working contracts. CMS besides offering the best price, tried to provide system solution competency and added value in the area of new product development. Also in order to get advantage of being close to the heart of the demand market in Germany CMS electronics established a sales office in Kassel. The purpose of this act was to offer more services to the Germany market. When the largest suppliers of electronic components have moved to Asia, CMS have opened a trading office in Hong kong (2012). This act had guaranty the company price advantage. In this act the company has change its situation from a “late mover company” to “first mover company” (enjoying preemption for scarce resources).
Can you use the Upsalla model to explain the development of CMS's entry strategies? explain
(A): According to the upsalls models different firms first gain experience from the domestic market before they move to foreign markets – which it is true in our case study because CMS has started in Austria. Also the firm will not commit higher levels of resources to the market until it has acquired increasing levels of experiential knowledge and therefore the internationalization evolves stepwise at a relatively slow pace because of local market regulations and/or organizational learning. This is somehow the progress that CMS have done when in 2012 it opened a trading office in Hong Kong and a year after that opened an engineering and sales office in Shenzhen China. The first expansion of the company in 2010 was to Kassel Germany which culturally is almost similar to the Austrian market. The firm diverted from the Upsalla model when it opened its sales office in Turkey when it wished to expand without any former experience and specific knowledge or intelligent.
כתיבת עבודות אקדמיות בתשלום -למי זה כדאי?
אז נכון שזה לא כל כך מסובך? אך עדיין דורש זמן ולכן אנחנו כאן, שמחים להציע לכם את שירותי הכתיבה שלנו. ולחסוך לכם את הטרחה והמאמץ בכתיבת עבודה טובה ויפה.